Would you ask Wally?
The other problem is that the metaphor is all wrong. Jeeves famously had a solution to every scrape into which Bertie Wooster got himself. Therefore the branding of Ask Jeeves made a lot of sense. Wheareas Wally loses stuff. He always loses his key, and in the first book he loses all his possessions at a rate of one per double-page spread. This doesn't inspire confidence in the ability of a Wally-ified search engine to find anything. Of course, the apt metaphor of the Ask Jeeves brand counted for nothing against the uncluttered usability and freakishly useful results of Google. The Wally engine will need an interface which is not as cluttered as one of Handford's trademark scenes.