Sun belatedly launches Java App Store

Over on O'Reilly Timothy M. O'Brien reports on the launch of Sun's Java App Store at their JavaOne conference. It seems the store will work¹ on the same principle as the iPhone App Store: Java developers upload their apps so that other people can download and pay for them. It's Sourceforge with a cash register. Only it's still in Beta and they haven't decided yet how best to actually collect the money. I can't help feeling that this is emblematic of Sun's general failure to monetize Java for themselves.

As O'Brien describes it the launch seems a maudlin affair, with the triumvirate of Scott McNealy, Jonathan Schwartz and James Gosling talking about how great Java is and what a great future it has. Then the future turns up on stage, in the form of the imperator novus himself, Larry Ellison. Larry says some things about how great Java is and what a great future it has. I note that he picked out JavaFX, Sun's RIA offering which is widely regarded as floundering in the wake of Adobe Flex and MS Silverlight. O'Brien quotes Larry as saying "we're looking forward to is seeing libraries coming out of [the group] that are JavaFX based", and "Thank you James [Gosling], suffering programmers will [thank you] for the rest of their lives because they don't have to program in AJAX any more."

Also, Larry says that "Other than the database which was based on the SQL language which was our origin, everything that sits atop the database, all of our products are based on Java." Is ApEx still a skunk works project?

Update

The Register has its own jaundiced take on Larry's spiel. They also have a more measured take on the technical implications of in switching the Fusion strategy from AJAX to JavaFX.

Update 2

Lucas Jellema has already blogged about this keynote in some depth. He has the advantage of being at JavaOne, rather than gathering stuff second hand.

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1. You can find the Java App Store here but - at the time of writing - it is still a private beta so there is not much to see.