Which one would you read?
Here is the list: which one would you choose to read first?
- Why Even Good Marketing Fails - And How To Fix It
- The Problem Of Self Examination
- Knowledge Management Systems: It's Not What You Know...
- It's All In The Details
- People Drive ERP Systems' Performance
- Defining A Company's Identity
- A Violinist In The Metro -- Washington, D.C.
If you are most intrigued by the last title then you are not alone. That's the one which has so troubled Bruce.
To me its appeal is clear: every other title is either vague and bland, or explicit and dull. Only that title arouses the reader's curiosity: it must be about busking in the subway but surely a business tech newsletter cannot publish a piece on such a subject. I expect that the sort of people who subscribe to a newsletter published by The Productivity Institute have inboxes stuffed with mailings about ERP systems; they must appreciate the chance to read something different while still apparently working.
I feared the actual article might not live up to the promise of its title. But fortunately it's worth reading. And the lesson is applicable to VP Bruce Newman's predicament.